Tracie Sponenberg founded Tracie Sponenberg LLC, a boutique consulting firm focused on Distribution, Manufacturing and related industries after a nearly 30-year corporate career as a business leader specializing in people (in other words, working in HR!) Tracie helps organizations unlock the full potential of their people. She recognizes the unique challenges of businesses and frontline employees - demanding schedules, physical labor, and the need for effective communication and collaboration. She provides tailored strategies and programs to attract, retain, and empower frontline talent, fostering a culture of engagement, productivity, and job satisfaction.

Tracie works with smaller and mid-sized businesses to help them design effective people strategies built for growth. Using her own experience as a former paper-first and now people-first leader, she works with CEOs to see the potential in HR teams, and with HR teams to see the potential in themselves.

Curiosity about the intersection of people and technology plays a huge part in Tracie's work. And yes, that includes AI! Check out more below.